Thousands of women succumb to breast cancer every year, and it remains to be the number one killer of Filipino women. Anyone can be the victim of the disease ¯mothers, daughters, sisters, friends, even men, regardless of age, social or economic status. This makes breast cancer and the fight against it, our responsibility.

Avon, the foremost corporate advocate of women’s health, launched the multifaceted awareness and fundraising initiative dubbed Kiss Goodbye to Breast Cancer (KGBC) here in the country in 2002 to provide care, treatment and support to medically under-served women.

Through KGBC Walk Events and fundraising products, Avon was able to help establish the Breast Care Center at the Philippine General Hospital (PGH) and successfully fund the treatment of indigents, initiate support groups for sufferers and survivors, and provide much-needed equipment to provincial government hospitals.

For 2010, the company for women calls on everyone to Step Out! Against Breast Cancer. Supporters will not only walk ¯they will also run to renew their commitment to the cause.

Aside from the fundraising Walk Events in Manila, Bacolod, Cagayan de Oro, Lucena, and Baguio, there will be two Run Events scheduled in Manila and Cagayan de Oro. Specific dates for these events will be announced very soon.

How far should we go to put an end to this deadly disease? As far as it takes. After all, there is no running or walking away from breast cancer, only stepping out as an entire nation to fight it.