Avon's latest Lip and Eyewear Collection reveals your most fabulous True Colors Company for Women declares that it's You Who Makes it Beautiful with all-new campaign and exciting new range of Beauty must-haves

August 2013

Avon Color, the number-one make-up brand, celebrates women who, through the power of their beauty—inside and out, are able to make simple moments count, inspire others to see the world from a better perspective, and share the goodness of life to the people around them, with the recent launch of its You Make it Beautiful campaign; and, together with it, its new and improved lip and eyewear collection.

As the company for women, said Avon Philippines President and General Manager Bob Briddon, Avon does more than introduce women to exceptional product innovations that help transform them to become their most beautiful selves.

 “Ultimately, we want to empower women to love who they are because we believe them to be the foremost creators of beauty. They have the transformative power to shed light on the precious things that matter and appreciate what is truly beautiful,” he pointed out.

A recognized authority on beauty, Avon ups standards with its latest makeup collection, which boasts innovative new True Color technology. The result of three years of intensive research, True Color Technology focuses on color intensity, bringing out the products’ vibrant, ultra-wearable and high-impact shades, and promising eye-catching, long-lasting colors for the lips and eyes.

Allowing women to sport luscious and captivating lips, the Ultra Color Lipstick is infused with self-renewing pigments, delivering the most vibrant colors that stay true to their shade after application. Available in 13 beautiful shades in soft matte, satin, or shimmer finish, each tube of Ultra Color Lipstick is rich in Shea butter, omega oil, artic berry, and Vitamin E, keeping lips smooth and supple.

Opt for a juicy pout with the Ultra Glazewear Lip Gloss, available in five shades designed to complement every skin tone and also infused with the same moisturizing ingredients to keep lips plump and gorgeous-looking. Also easy to apply, Ultra Glazewear Lip Gloss adds a visible burst of brilliant shine and color to lips.

Finally, create dramatic eyes effortlessly with Avon’s highly coveted True Color Eyeshadow Quad. Each palette features step-by-step numbered shades that can help create that expert look with ease, prettifying and lighting up peepers with one-sweep applications. Available in 6 intense and luxurious palettes, the True Color Eyeshade Quad helps craft stunning eye looks that last the day without fading or creasing.

Indeed, Avon Color’s new and improved beauty must-haves and You Make it Beautiful campaign are all about helping women find and show off their true colors, which make them distinctly beautiful. “Our products are designed to bring out what is naturally beautiful about you,” concluded Briddon, “but ultimately, what we want to remind women through this campaign is that it’s their uniqueness that creates the impact that can’t be forgotten.”

Want to see how the new make-up collection will look on you?  Avon created a Virtual Makeover Tool to let you try on a variety of different looks, and help you decide which ones you’d like to rock. Go check it out.